Search Engine Marketing
Generate more traffic, sales, or leads with paid search marketing
What is SEM?
Search Engine Marketing (synonymous with PPC Advertising or Pay Per Click Advertising) can be thought of as sort of a faster, paid version of SEO. SEM allows you to get immediate traffic to your website from search engines such as Google, and Bing, by paying to place your website directly at the top of the SERP (Search Engine Results Page) for relevant search queries on keywords related to your business. This puts your business right in front of the faces of your potential clients and target audience.
Proven PPC Leaders
For many clients, SEM is their bread and butter. It’s how much of their revenue is generated, so we pride ourselves in being top PPC leaders using only analytical and ROI-focused data to maximize every dollar spent on PPC ads. We don’t take SEM lightly, that’s why you’ll find that we don’t use any automation or software to manage your campaigns and burn through your ad spend. We take a human touch approach, behind every campaign is a Lovett Media SEM Expert monitoring the performance and optimizing it constantly.
Our SEM Process
What sets us apart from other agencies promising to do the same for your SEM campaigns, is our more thorough and detailed process in collecting data on your business and industry to develop a personalized strategy rather than the typical commodity-based approach most other agencies use. We start from the ground up, establishing a Google Ads account if you don’t have one, learning about your business, your industry, and competition, and understanding your goals to set up the proper conversion tracking. In addition to that, we report and communicate with you at least 2 times per month to give updates on performance, new changes we are implementing, as well as a projection model at the end of the month so you know what to expect.
What We Deliver
- Personalized Campaign strategy
- Campaign restructuring & build-outs
- Keyword Research & Development
- Display & YouTube Campaigns
- Shopping & E-Commerce feed Management
- Ad Copy Creation
- Split Testing
- Conversion Tracking
- Projection Models
- At Least 2 Performance Calls Per Month