Search Engine Optimization
Drive more organic and local search traffic to your website
Plain & Simple: What Is SEO?
Imagine your ideal customer looking for a brand that best fits their needs. How would they find you? How do you find anything nowadays? Google! (or Bing, Yahoo, and others but mainly Google) They do their search and find that there are plenty of companies that satisfy their needs, only your brand goes unnoticed because it’s on the fifth page of the search results! Your ideal customer is now in the hands of a competitor whose products and/or services are nowhere near as good as yours, simply because their online content was optimized better.
Google processes 3.5 billion searches a day, examples like above happen millions of times each and every day. This is why Search Engine Optimization (SEO) is extremely important for your companies growth. Capitalizing on even just 0.001% of that FREE organic search traffic could mean thousands of new clients or sales per month for your business.
Developing a strategy for SEO requires an immense amount of research and planning. We begin by becoming familiar with your business and your industry, your target audience, and your goals. Then we take what we’ve learned and compare that information to your website’s content, and keyword density to discover your website’s strengths and weaknesses.
After we analyze the information on your site, we begin to develop a customized plan to take your current site and transform it. We reconfigure your site’s web pages with the best SEO techniques that will turn it into a site that not only begins to rank above your competition but also higher up on SERPs for the keywords your target audience uses the most. In the midst of all this, we always keep in mind your user experience, making sure to use white hat SEO techniques, so your overall site still performs well for your visitors.
Once we’ve analyzed your website we develop our personalized SEO plan for your business. We’ll go over with you the vulnerabilities we’ve found and the improvements we can make. This plan will include modifications we need to make to your website, tools we need to measure metrics and results, and action plans for Off-Site SEO which includes external factors such as target backlinks. All of which we will verify with you to ensure it aligns with your business’s reputation and goals.
Local Rank Optimization
Our strategies will also help you rank higher up in the local SERPs (Search Engine Results Page) for example if a potential customer searches “Pet Groomers in Dallas” or “Pet Groomers near me” the SEO work done on your website would show Google that your business is more relevant to that search. Giving your page a higher authority score, and winning the business of that customer. This is the power of SEO.
What We Deliver
- Website SEO Audit
- Keyword Research & Planning
- Competition Analysis
- Sitemap Creation
- Local SEO Strategy
- Rank & Performance Tracking